Strategy posts
25th March, 2012
When you’re feeling a bit lacklustre
No matter how worthy the cause, there often comes a time when the charity train runs out of steam, when donations start to dip and when support seems to ebb onto the next big thing. A case in point has been the ongoing battle for publicity between two major charities…
22nd February, 2012
Lessons to learn from the Susan G. Komen Foundation debacle
Over in the US, our normally charitable American friends have suddenly become much less forgiving towards one of their big non-profits. The news that one of the most high profile breast cancer charities, The Susan G. Komen Breast Cancer Foundation (often referred to as simply Komen), would no longer be…
14th February, 2012
A valentines message to non-profits
I ♥ charities … When I am told how the money I donated was used and what difference it helped to make. When beneficiaries are properly involved in how activities are delivered. When digital media is used as a forum for engagement with supporters, not exclusively as a tool for…
28th October, 2011
The eight scariest charity horrors
As we approach the witching hour on Halloween be aware of the nightmares that await if your non-profit organisation commits any of these horrors: 1. Mission drift You need to diversify income, you secure a contract, and another; maybe you don’t quite have the capacity and infrastructure to be able…
12th April, 2011
On being a SWOT or a PEST
This I’ve heard many times: “Oh we’ve done a SWOT & PEST analysis, we don’t need any help with that” Me: “Great, can I see them?” And then I get handed a one-page matrix of each with bullet points. Me: “OK, how did this inform your thinking on how you…
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